BATON ROUGE – The American Advertising Federation–Baton Rouge announced the winners of its coveted ADDY® Awards competition honoring creative excellence in advertising Saturday night during the award ceremony at the Louisiana State Museum.
With more than 60,000 entries annually, the national ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from around the world. The American Advertising Federation conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry, for the industry.
This year’s local competition produced 446 entries from Baton Rouge professionals and LSU students. Judging was held January 16, 2010 at Lamar Advertising. Renee Miller, President/Creative Director of The Miller Group in Los Angles, Ca.; Jim Dudley, Broadcast, Copywriter, Creative Director of Dudley Creative in Roanoke, Va.; and Jimmy Ball, Art Director/Designer, Photographer, Interactive of Jimmy Ball Design in Dallas, Texas, served as judges for the competition.
Elizabeth Perry, with Harris Deville & Associates, received the E.A. “Pete” Goldsby Silver Medal Award, the highest recognition bestowed upon an individual by AAF-BR, honoring the greatest contribution to the advertising profession over the span of their career.
Mandy Porta, owner of Success Designs, was awarded the President’s Service Award for her outstanding contributions in service to AAF-BR in the past year.
At the red carpet ceremony, 41 gold ADDY®s, 50 silver ADDY®s, three Special Judge’s Awards, a Mosaic Award, Best of Show and Best of Category awards and were presented. Advertising students were also recognized with 17 gold ADDY®s, 19 silver ADDY®s, a Best of Show and Special Judges’ Awards. ADDY® 2010* also recognized professional excellence on the business side of the advertising industry with its Pinnacle Awards.
Highest honors were awarded as follows:
BEST OF SHOW OVERALL: Zehnder Communications, “We’ll Make You Think Campaign”
MOSAIC AWARD: Zehnder Communications, “Phelps Dunbar – Christmas Card”
BEST OF INTERACTIVE: TILT, “Wes Kroninger Website”
BEST OF PRINT: Blue Cross Blue Shield of Louisiana Foundation, “Angel Award”
BEST OF MIXED MEDIA: Wright Feigley Communications, “Solutions Campaign”
BEST OF TV: Zehnder Communications, “We’ll Make You Think – TV”
SPECIAL JUDGE’S AWARDS: LSU Communications & University Relations, “Only One LSU 2009 Image Campaign”
SPECIAL JUDGE’S AWARD: TILT, “TILT Holiday Card”
Gold ADDY® winners:
Silver ADDY® winners:
Student ADDY® winners:
Pinnacle winners:
Winners of the Baton Rouge ADDY® Awards are eligible to compete in the second level of the three-tiered competition, the District 7 ADDY® Awards to be held in April. The District 7 winners will then be eligible to compete in the National ADDY® competition in June.
The AAF-BR is an affiliate of the American Advertising Federation and consists of more than 200 local professionals in the fields of advertising, sales promotion, public relations, marketing, production, event planning and the buying or selling of advertising. AAF-BR is part of District 7, a five-state area including Alabama, Georgia, Louisiana, Mississippi and Tennessee.